Julianna Garibay-Sparacio is the sole proprietor of JGS International Consulting that guides U.S. and international companies and major B2C and B2B brands on global transformations, including progressive customer growth and go-to-market strategies, including AI innovations, and change management planning and training for companies transitioning to AI digitalization.

Over the past few years, Julianna has led strategies to create and launch a Spanish-language streaming service for Hallmark Media (Hallmark en Español) that has been distributed on 10+ major platforms in first year of launch. Additional partnerships also include training streaming distribution teams on AI integration of content translations that included integration of NLP and machine translation tools. Leadership and team advisement included training on regional dialects, idiomatic expressions, cultural nuances and improved localization with AI digitization strategies to ensure quality and accelerated timing that significantly reduced costs.

Julianna is a part-time faculty lead for Rice Business - Jones Graduate School of Business’ MBA@Rice Global Field Experience program. She has also served as an on-site advisory consultant for EVFY, Inc., a sustainable and renewable energy clean-tech start-up in Southern California. Julianna was an executive member of the team to envision electric vehicle charging and other green mobility solutions for the company. She led the strategy to address sustainable, climate change challenges that include sustainable index models via AI digitalization to empower people to reduce their carbon footprint and live sustainable lives. During that time, she was a national board member of the Electric Vehicle Association to address policy initiatives and thought leadership on the most advanced and current technologies in the space.

Previously in New York, Julianna was the Vice President of Marketing & Communications for 605, LLC, a TV data analytics firm within the media & entertainment industry. A member of the executive team, Julianna led and shaped brand vision, marketing strategy, growth plans and was a key team member to create and launch SAAS platforms with AI capacities to position the TV analytic solutions provider as a thought leader in next-generation TV measurement and advertising technology. 

JGS has played a pivotal role in advising on and negotiating international TV partnerships, generating new revenue by guiding global businesses from Latin America, Europe, and Asia in penetrating U.S. markets and acquiring U.S. distribution through major telecoms, satellite companies and TV streaming services. She was also intricately involved in developing new product platforms for advertising & content measurement, full-attribution, media planning, optimization and analytical solutions with viewership datasets covering more than 21+ million U.S. households.

Throughout her career, Julianna has served in key media leadership roles within the cable industry, including lead responsibility for international product strategy for Altice and the former Cablevision {one of the largest U.S. broadband communications and video services providers). Julianna oversaw international alliances for 62+ international content providers representing more than 20 countries and driving new customer growth across 13+ ethnic segments by evaluating global markets, negotiating content deals, and establishing first-ever multi-ethnic marketing strategies. Her media career also includes her role as Vice President of Marketing & Communications for Olympusat Inc., a $30M media content distribution company, where she led a global team and was responsible for strategic partnership initiatives to activate and launch 30+ owned and represented TV networks, which garnered more than +6.4% of new company revenue in 14 new national markets within first year of launches.

Julianna holds an Executive M.B.A from Stony Brook University, NY, in Management and International Business and received a B.A. in Communications & Media Studies from Loyola University of Chicago. She served on the Stony Brook University Dean’s Advisory Board through the College of Business Board of International Education and was an Adjunct Professor at the university for International Business and International Marketing. Julianna had been a 17-year board member of the National Association for Multi-Ethnicity in Communications (NAMIC) NY since 2005, and most recently in SoCal; she was also recently a member of Women in CleanTech & Sustainability and mentored fellow professionals in the sustainably industries; Julianna is bi-lingual with fluency in Spanish, and a current member of Innovative Women for speaking engagements. Julianna currently advises emerging market clients in a hybrid capacity between North Carolina, New York and California.